Koffee Connections Personified-blend of Personal Branding and Media Publications by Skimmy Gupta & Tarveen Kaur
If one had to look back in time, Media was used as a medium to publish facts about public figures and promote established businesses. The introduction of the “Influencers” left the media divided – the influencer was neither a public figure nor a business, and yet it was both! This was only the start, while…