Case Study: Tanishq’s campaign for the brand positioning of the new collection “Mia by Tanishq”, the high-end accessory line
Abstract The case study follows the ‘Mia by Tanishq’ campaign, entailing an influencers outreach program on Instagram that engaged eight virtuous Social Media influencers explaining how the brand with premium offering leveraged the platform. It enlightens about the different cities’ campaigns, the strategies, and the outcome of the campaign done by Howl India for the…