New Delhi, [India], July 04 2025: Vedic Collection Pvt. Ltd., the parent company of India’s plant-powered wellness brand Tatha, has entered into a Memorandum of Understanding (MoU) with the Montenegro Consulate General Office in India. The MoU was formalized between Ms. Divita Kanoria, Founder of Vedic Collection, and Dr. Janice Darbari, Honorary Consul General of Montenegro in India, with the shared intent to explore sustainable collaboration between India and Montenegro in the realm of natural skincare, cultural exchange, and future market development.
The partnership stems from a mutual vision to identify and research indigenous herbs, aromatic plants, and mineral-rich ingredients native to Montenegro that hold promise in skincare and wellness. Known for its pristine mountains, coastal biodiversity, and therapeutic springs, Montenegro offers a largely untapped reservoir of botanical resources that align with Tatha’s commitment to natural efficacy and ethical sourcing.
“This collaboration is a significant step forward for Tatha as we explore synergies with a region so rich in natural wellness assets,” said Divita Kanoria, Founder of Tatha. “Montenegro’s botanical landscape aligns beautifully with our brand philosophy of harnessing the best of nature with scientific backing. While this MoU is exploratory in nature, it opens up a promising gateway to extend our made-in-India ethos to global markets—particularly Europe. The goal is to begin with our existing plant stem cell and ancient wisdom based range, while actively identifying Montenegrin ingredients that could enrich our formulations in the future.”
Tatha is already recognized as the only Indian brand blending plant stem cell biotechnology with traditional Indian herbs like Manjistha and Ashwagandha. The collaboration will begin with Tatha’s current product range and may evolve to include new SKUs based on shared R&D and ecological compatibility.
“This MoU reflects Montenegro’s commitment to fostering meaningful collaborations with India, especially in high-potential sectors like wellness and clean beauty,” said Dr. Janice Darbari, Honorary Consul General of Montenegro in India. “We look forward to not just exchanging knowledge, but also contributing to a more sustainable and culturally connected beauty ecosystem between our nations.”
The partnership is particularly strategic, given Montenegro’s proximity and access to the European Union market. The European wellness and personal care market was valued at USD 123 billion in 2024, and is expected to grow at a CAGR of 5.8% over the next five years, driven by consumer demand for clean, sustainable, and heritage-based formulations. Tatha expects to explore EU market entry over the next six months, with Montenegro serving as a cultural and logistical conduit.
At the same time, India’s herbal products exports have been gaining momentum—crossing ₹12,000 crore (~USD 1.4 billion) in 2023–24, with Europe accounting for a major share of demand. This growing global appetite for ancient wisdom and plant-based wellness solutions positions Tatha as a strong contender for expansion.
Sustainability, fair trade, and ecological sensitivity form the foundation of this initiative. The MoU encourages dialogue between scientists, herbalists, and institutions from both countries, with an emphasis on ethical exploration and cultural integration.
Tatha, a brand under Vedic Collection, is rooted in the confluence of ancient wisdom and modern plant stem cell technology. With its line of 100% natural, chemical-free products, Tatha continues to champion conscious skincare backed by research and responsibility. This collaboration marks the brand’s first formal foray into international expansion, reflecting India’s growing global influence in holistic wellness.
