The Journey & Growth of Walplast in India’s Growing Construction Industry

The Journey & Growth of Walplast in India's Growing Construction Industry

Walplast Products Pvt Ltd is a leading building material manufacturer and the third-largest producer of Wall Putty in India. Playing a pivotal role in the rapidly growing Indian construction industry, which is projected to reach $1.4 trillion by 2025, Walplast has been at the forefront of innovation. The company delivers high-quality building materials that cater to the diverse needs of India’s expanding construction sector.

The foundation of Walplast was laid by Mr. Ashok Mehta, Chairman, who brought over three decades of experience in construction materials and chemicals to the company. His strong technical expertise guided Walplast’s strategic direction from trading to manufacturing. Continuing this legacy, Mr. Kaushal Mehta joined the company in 2004 and is the current Managing Director. With more than 20 years of experience, he has played a crucial role in expanding the company’s business-to-consumer operations and successfully launching Homesure as a leading consumer brand.

Walplast has grown to 25 manufacturing units, exporting to over 15 countries across the GCC region and North &Central Africa. The company’s success is rooted in its diverse product range, which spans from basic construction materials to specialized solutions. With NABL-accredited cutting-edge R&D Labs, Walplast ensures it can meet the growing demand for high-quality, sustainable building materials while maintaining stringent quality standards.

Under Kaushal Mehta’s guidance, Walplast has initiated an aggressive growth strategy. The company recently started operations at two new plants in Tamil Nadu, focusing on White Products with substantial production capacities. In the fiscal year 2024-2025, Walplast opened two more plants: a Grinding Unit in Madhya Pradesh for Wall Putty and White Products, and a facility in Maharashtra for Grey Products. In a significant step to strengthen its market position, Walplast has announced a Rs 300 crore investment in new capacity expansions and greenfield projects. These new plants, located in Gujarat, Maharashtra, Madhya Pradesh, and Andhra Pradesh, will increase Walplast’s production capacity for White, Grey, and Gypsum products by 800,000 metric tons annually.

Walplast continues to focus on innovation and expansion. The company’s Homesureportfolio includes Homesure Wall Putty; HomesureWallEx, which covers Plasters and AAC Blocks; HomesureTileEx range of Tile Adhesives; HomesureGypEx range of Gypsum products; Homesure w-Shield, which includes Construction Chemicals & Admixtures; and HomesureMastertouch Paints – Primers, Distempers, and Emulsions. This portfolio has seen impressive year-on-year growth across various product categories, with significant increases in tile adhesive, gypsum plaster, textures, and gypsum board sales observed across different regions of India.

In line with global trends, Walplast is embracing digital transformation to enhance its operational efficiency and customer engagement. The company has implemented advanced ERP systems “RISE with SAP S/4 HANA”to streamline its supply chain and manufacturing processes.

Walplast is dedicated to sustainability and environmental responsibility. The company has adopted sustainable manufacturing practices, including the use of eco-friendly raw materials and energy-efficient technologies. Walplast’s product development focuses on creating building solutions that reduce the environmental footprint of construction activities. The company’s R&D efforts are directed towards innovations that enhance product durability and performance while being environmentally friendly.

With a network of over 800 active distributors, 6000+ dealers, and more than 65,000 influencers involved in its business operations, Walplast is well-positioned for future success. The extensive distribution network ensures that Walplast’s products are readily available across the country, catering to both urban and rural markets.

Walplast aims to become the top choice for customers in the construction sector. By prioritizing exceptional customer experiences and working towards a goal of 2000 Crore Group status by 2025, Walplast is poised to significantly impact India’s construction industry. Through unwavering dedication and a customer-first approach, Walplast continues to build a legacy of trust and excellence in the construction materials industry.

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